The start of the "modern" new century had a stimulating effect on inventors and craftsmen. Ingenuity and imagination helped the fountain pen to make its technical and commercial breakthrough as a writing instrument. It was a Hamburg banker, Alfred Nehemias, and a Berlin engineer, August Eberstein, together who recognised the signs of time and decided to produce simplicissimus pens. After a short period of time Wilhelm Dziambor, Christian Lausen and later Claus Johannes Voss took over the business and thus laid the foundation for the future internationally successful company Montblanc.
“Manufacturers of high-class gold and fountain pens” - Montblanc started its history by making this confident claim for itself. For the time being, the partners took the name “Simplo Filler Pen Co.”. “Simplo” referred to either the idea of the simplicissimus pen or the word “simple,” which described new pen design, including a “build-in” ink-well. After the Hamburg businessman Claus Johannes Voss joined the company, the “Simplo Filler Pen Co.” was established with its headquarter situated in the “Industriepalast” on Caffamacherreihe in Hamburg and received entry into the commercial register.
The safety fountain pen “Rouge et Noir” appeared on the market. The name “Montblanc” was established; and rumour has it that it took place during a card game when a relative of one of the partners drew an inspired analogy between the pen, which had become the pinnacle of writing instruments, and the Mont Blanc, the most majestic and highest peak in the Alps.
The Montblanc star emblem became the brand logo and trademark. All writing instruments produced by the “Simplo Filler Pen Co. “ ever since would include the unmistakable rounded star. The shape would represent the snow-covered peak of the Mont Blanc - the highest European mountain, symbolising the brand’s commitment to the highest quality and finest European craftsmanship.
It was the year of the launch of the legendary “Meisterstück” and the beginning of its successful career as the world’s most celebrated writing instrument of all time. The "Meisterstück 149" fountain pen soon became the ultimate symbol for writing culture and the style icon for perfect timeless design.
For the first time, the heart of the Montblanc "Meisterstück" - its nib - was engraved with the number “4810.” This represents the height of the mountain Mont Blanc, and acts as a sign of supreme quality, and "4810" would find a place on all "Meisterstück" nibs from this time forth.
The legendary “Meisterstück 149” was launched and began its successful career as the world’s most celebrated writing instrument of all time. The "Meisterstück 149" fountain pen soon became the ultimate symbol for writing culture and a style icon for perfect, timeless design.
”May I help you, Mr. Adenauer?” – John F. Kennedy helped the German chancellor Konrad Adenauer out of a predicament by offering him the use of his "Meisterstück 149" fountain pen.
This famous claim “Montblanc - The Art of Writing” was launched and became a model for many brands in the luxury field. The fountain pen - an ideal writing instrument - started to experience a renaissance in the Eighties. The “Meisterstück Solitaire Collection," the precious metal version of the Meisterstück, was introduced. Numerous international sponsorship initiatives in the areas of literature, ballet and music marked the beginning of Montblanc’s world-wide commitment to art and culture.
Montblanc established the Montblanc de la Culture Arts Patronage Award to honour outstanding patrons of the arts. The first Patron of Art Limited Edition pen “Lorenzo di Medici” and the Limited Writers Edition “Hemingway” were launched - the first of the annual editions that are coveted by collectors worldwide. There was expansion of the Meisterstück range, introducing the product line “New Dimensions” - including small luxury leather goods, handmade paper and desk accessories.
The Meisterstück Solitaire Royal, painstakingly set by hand with 4,810 diamonds, became the world's most expensive fountain pen.
Foundation of the Montblanc Cutting Edge Art Collection, comprising works by internationally renowned contemporary artists, each asked to interpret the world-famous Montblanc emblem individually and artistically, and displayed in the administration and production buildings of Montblanc's head office in Hamburg, the leather manufacture in Florence and the watch manufactures in both Le Locle and Villeret.
Montblanc presented "StarWalker" - the new generation of writing instruments for younger enthusiasts drawn by the appeal of purist, aesthetic design.
Montblanc celebrated 20 years of the Montblanc de la Culture Arts Patronage Award and hosted the World Premiere Opening of the biggest Montblanc boutique in Sanlitun, Beijing. With 1,800m2 of floorspace and four storeys, this innovative interactive concept store allows visitors to experience the whole world of Montblanc. Montblanc established its Pelletteria in Florence, the historic centre of leather craftsmanship in Italy.
Montblanc celebrated the 90th anniversary of the iconic Meisterstück with a special-edition collection of writing instruments featuring a unique 90 Years design and a collection of Meisterstück Heritage timepieces. Montblanc Extreme - a collection of leather goods using innovative high-performance leather to achieve new heights in durability and performance - was launched in Florence. Montblanc embraced the digital world with the creation of the e-StarWalker and Pix, two custom mobile-ready styluses, digital writing devices for use with Samsung’s Galaxy Note. Award-winning actor Hugh Jackman became a Montblanc Brand Ambassador, appearing in the Maison’s advertising campaign. He was joined by two Chinese brand ambassadors, Taiwanese actress Gwai Lun Mei and twice Olympic badminton champion Lin Dan.